The processes in international supply chain management are growing more complex in the face of stricter demands for quality due to global competition, technological advances and increased demand for one-stop solutions. What’s more, the information needs of responsible patients are constantly growing, fueled by a heightened sensitivity to topics from the healthcare sector.

Communication and dialogue solutions have become the norm in the medical B2B world since the introduction of eDetailing and CME programs. But the demands and complexity are growing. Sources of information, experts, institutions, companies and patients are engaging in multimedia networking at the national and international level to exchange knowledge and information more quickly and efficiently.

Customized, sophisticated solutions

Taking into account individual customer demands and strategies on the one hand and market conditions and future demands on the other, arvato services healthcare is collaborating with its customers to develop integrated concepts and end-to-end solutions.

These integrated solutions include customized services from the fields of supply chain management, customer relationship management and financial management and are based on a functional, secure and efficient IT system environment with high-end quality management.

The providers of integrated solutions benefit from the efficiency of handling all the activities from a single source. Customers remain in control and in charge while being able to focus fully on their core business.

Best practices: direct-to-patient solutions

Chronically ill patients such as diabetes sufferers have the opportunity to obtain their devices, test strips, product information, medication and indication-specific data regularly and from a single source such as a doctor or pharmacist or to be supplied directly. arvato services healthcare handles the logistics of the marketing and promotional materials or the resupply of devices with replaceable parts on behalf of the customer or retailer. arvato services healthcare also controls direct-to-patient access.

End customers are reached through a wide array of media and communication channels. If they need additional indication-specific information, they can register to obtain individual, detailed information either via their doctor/pharmacist or directly. Indication-based service numbers and hotlines staffed with medically trained specialists as outlined in section 75 of Germany’s Drug Act (AMG) also provide registered customers and patients with the opportunity to obtain relevant information over the phone. Web-based patient portals give end customers with opt-in consent the opportunity to learn even more about diabetes or preventive measures online. Patients order non-prescription products through an online eShop for convenient home delivery.

Linking all IT systems - front end, order and merchandise management system, transport management and customer service - creates transparency and optimizes processes.
Access-controlled online platforms are available in the B2B sector, for example, so that the medical specialists can obtain information or use CME programs - such as with a DocCheck access. But progress is also being made in interlinking doctors, clinics, diabetes consultants and health insurers, and someday the patient’s electronic medical ID card will become the key that unlocks the integrated communication system.

arvato services healthcare financial services ensure that in addition to the flow of goods and data, the flow of money is also optimized.